0% APR for 36 Months Is Back: How Zero-Percent Deals Change Your Entire Product Conversation
The Rate Just Died as Your Objection. Now What? GM dropped 0% APR for 36 months on 2026 Equinox and
The Rate Just Died as Your Objection. Now What? GM dropped 0% APR for 36 months on 2026 Equinox and
Master the F&I conversation when customers are fixated on APR. Learn how to reframe the interest rate discussion to total cost of ownership and protect deals.