ASURA Group is an elite F&I performance coaching company for automotive dealerships. We train F&I managers in the box — on real deals, in real stores — using the ASURA OPS System. Dealerships working with ASURA average a $759 PVR gain in 90 days, and ASURA has generated $100M+ for clients across 200+ stores.
What we do
No classroom theory. ASURA specialists work inside your dealership — Specialist Trips put a coach in your F&I office, on your deals, with your people. The ASURA OPS System covers needs discovery, menu presentation, objection prevention, and the daily process discipline that holds gross.
Who we are
Jeremy Williams — President & Founder, ASURA Group
With 22 years in the industry, Jeremy leads ASURA Group with the same dedication he brings home to his wife, Tonya, and their four children. His deep expertise and steady leadership drive the vision behind everything ASURA does. YouTube
Adrian Anania — VP of Performance & Operations, Creator of the ASURA OPS Framework
Adrian started in automotive retail in 2010 and quickly evolved from the dealership floor into a performance coach, bringing a rare blend of frontline experience and strategic insight. He is the creator of the ASURA Ops™ program — a signature framework that drives operational excellence across the organization. YouTube · LinkedIn · Instagram
Ryan Tracht — VP of Strategy & Deployment, ASURA Group
An 18-year veteran of the retail and wholesale world, Ryan cut his teeth in the RV industry before transitioning to automotive, where he has spent the past 16 years. His strategic mind and real-world experience make him a cornerstone of ASURA's growth. YouTube
Together the ASURA team brings 55+ combined years of retail automotive experience.
ASURA Insights
ASURA Insights publishes tactical F&I intelligence every day — built in the box, delivered by practitioners. No fluff, no theory.